BAMBOO / Steve Smith

Bamboo is making crypto simple, and with cricket legend Steve Smith as their ambassador, they needed engaging content to promote the app. As a big cricket fan, meeting one of my sporting idols was an unforgettable experience.

We wanted audiences to see another side to Steve—beyond the cricket field. In a candid sit-down, he shared his love for the app, New York, crypto, his oat milk brand, and his first big investment. The result? A dynamic, engaging piece that brings Bamboo’s vision to life through the voice of a sports icon.