Cuisinart / steam oven

Samsumo partnered with Indicia Worldwide and the Cuisinart team to produce, shoot and edit content for the launch of the Cuisinart Steam Oven. The video (s) needed to help position the Steam / Air Fry Pro oven as a premium and innovative product in the bench-top oven category - and to communicate its multi-functional USP.

The brief required a two minute master video to highlight oven capabilities and functions followed by youtube cutdowns, pre rolls and FB/IG reels.

The final outcome was a huge hit with the client. After two days of filming with the product we exceeded the clients expectations with the quality and volume of work produced.